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Apple calling its stores ‘town squares’ is a pretentious farce – The Verge

September 13, 2017

The Verge

Apple calling its stores 'town squares' is a pretentious farce
The Verge
Excruciating self-congratulation has always been part of Apple's brand, but the company took this to new levels at today's iPhone event. It started with a tribute to Steve Jobs that was unnerving in the depth of its veneration. As smiling photos of the
Apple Is Building “Town Squares” Now, Because Somebody Has ToSlate Magazine

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